Seeking Alpha Review, My Review Of The Second Biggest Finance Blog On the Internet
In this blog post, we go over my Seeking Alpha Review, where I will discuss everything I love about the website, things that they could improve on, and will run through how they compare to their main competitor, Investopedia, as well as how these sites really target entirely different keywords. I really enjoy reading both sites, I love the way that they both monetize, and I love the vast amount of traffic that each blog gets. They both have something in the range of 30,000 to 40,000 blog posts, with literally millions of readers each month. When I initially built Inflationhedging.com I sort of wanted to model the site after one of these, serving as a massive online Finance Encyclopedia that hits the top 50,000 or 100,000 keywords in the business, and gosh darnit I am going to keep writing new articles on this website until our library of content goes from 555 articles to 1000 articles and all the way up to 100,000 articles. All this in mind, let’s review one of my top online finance competitors, Seeking Alpha.com, what they do right, what I think they could improve on, and why as a website they are a massive force to be reckoned with.
Other massive online Finance websites that I will review include:
And a host of other massively popular online blogs. The worth of all of these sites is around $50,000,000 to $300,000,000 each, with investopedia alone likely making $100,000,000 per year in revenue by itself, probably creeping towards almost the $1,000,000,000.00 valuation range. While Inflationhedging.com will likely never be this big, if I could get my 100,000 blog posts up at a $10,000,000.00 valuation some day, I would be a very happy man indeed. For now, let’s review Seeking Alpha, what they do right, and what I think they could improve on in order to beat Investopedia.com at their own game.
Seeking Alpha Review, Why I Think They Need to Size Up on Definition Keywords to Compete With Investopedia.com
Investopedia vs Seeking Alpha.com, this is basically Goliath vs Goliath, both sites are massive, but in terms of their size, Investopedia is Apple and Seeking Alpha is basically Samsung. They are very close to each other in size, but because Seeking Alpha is behind by something like 5 years in age and content production, Investopedia is just always going to be that much larger by comparison. Another thing Investopedia has going for them is the resources of a $4,000,000,000.00 valued company in IAC, the online portfolio holding company that acquired Investopedia.com alongside Dot Dash several years ago, adding to their already massive portfolio empire and their nearly $1,000,000,000 per year in annual revenue.
One thing that I think Seeking Alpha is not necessarily seeing with regards to being able to expand their market share over Financial Topics is something that a low level blogger like myself was able to pick out with a quick keyword analysis of Investopedia.com. Seeking Alpha has all their content much more scattered than Investopedia.com does. Investopedia has essentially mapped every single possible definition, educational or academic-related informational keyword and has written content on literally every single one of them. Seeking Alpha Tends to focus much more on gimmicky, flash and stock-related keywords. Were they to add say, another 30,000 or so educational keyword blog posts, each around 2000 words. Were they to build a Silo Architecture linking structure on these keywords, and were they to continue scaling this to a massive degree, they could easily double or triple the amount of traffic that they have on their blog, they could built out full topical maps, and they could likely double their traffic, their annual revenue, and their site valuation. Would they outrank Investopedia on each of these keywords? Not a chance.
Would they gain market share by essentially doing the same thing they’ve been doing but expanding into a market that their websites Domain Authority is fully tailored for? Absolutely.
What Seeking Alpha Does Right – A Wide Variety of Keywords, 50,000 Blog Posts, And a Fantastic Subscription Revenue Model
Okay so I’ve hammered Seeking Alpha enough here, at the expense of bragging about their main competitor Investopedia. Let’s look at a few of the things that Seeking Alpha does right, and why they are a website that likely makes around $10,000,000 per year, sporting at minimum a $40,000,000 valuation for their efforts.
-They have topical authority on every stock related keyword
-They have a subscription to premium content model that Investopedia does not. They actually are likely monetizing better than Investopedia does.
-They likely have a higher CPA and CPA amount than Investopedia does. Investopedia focuses on Finance, Financial Advisor Relationship referrals, brand deals, and the like, while Seeking Alpha Focuses more on being a good internet company and going with the always profitable subscription model.
-Seeking Alpha I would say has a higher quality and a larger audience Youtube channel than Investopedia does.
What Seeking Alpha Does Wrong – They Need to Go After More Academic Keywords and Less Flashy Stock Keywords
I still can’t get over the fact that they are not doing this, and it makes me think that maybe I am missing something or maybe their CEO has retired, because this segment of content generation should definitely be in the Executive Officer’s board meeting memo’s due to the amount of market share and money that they could get from something like this.
A quick reveal of our business plan here at Inflation Hedging.com on a side note, I plan on targeting the market share of Investopedia almost verbatim. There business model is extremely easy to see, however it is extremely difficult to execute on and to model, but it is a FANTASTIC way to snowball. Basically just hit every single keyword and gain topical authority and site authority across tons of different keyword segments and niche markets, in Finance (highly profitable) nonetheless.
Why Investopedia Will Likely Always Reign Above All in Academic Keywords, And Why Seeking Alpha Should Monetize With Series 7 Courses
Time, a better keyword strategy, more revenue, and the power of $4,000,000,000.00 worth of stock holders lies in the palm of Investopedia.com, with IAC no doubt continuing to invest a substantial amount of resources into the $300,000,000 to $1,000,000,000.00 valued website, with the staff of something like 600 contributors constantly posting content to the blog on a regular basis. Investopedia will likely be the largest finance blog to ever exist, right up there with Marketwatch. I just hope that one day I am reading this blog post and Inflationhedging.com is at least a competitor in the big leagues. I’d call that at the very least a mission accomplished.
Final Thoughts On My Seeking Alpha Review, Why I Fantasize About Owning a Blog Like This One Day
As you can probably tell, I love reading these blogs and analyzing their keyword strategies. These people are SEO, marketing and Financial geniuses, and I hope one day we can give them a run for their money! Hope you enjoyed reading, subscribe to our blog or comment down below for additional details and information on all things business and finance.
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