Why Is My Website Traffic Dropping? Reasons Why Your Site Traffic Is Falling And Why My Own Personal Traffic Fell 100 Hits Per Day

So why is my website traffic dropping? This is a question that I will be asking myself repeatedly until I get the traffic back up, by adding a ton of fresh content, by dialing in my internal linking strategy, by updating my old content, and the like. With building a finance blog, I had the feeling that it would be difficult to get to the super high levels of traffic, the 2,000 page views per day, the 100,000 or 200,000 page views per month mark, and the like. With this being said, to be honest I thought I would have much more traffic at this point with nearly 400 blog posts, I was happy when we were charging towards 13,000 page views per month, but now, either from Thanksgiving week or a rankings fluctuation or both, I am hovering at around 9,000 visitors per month only. And so, in this blog post, let’s look at an analysis of why your traffic might be dropping, when it is cause for concern, and when it might just be a normal fluctuation that is not cause for concern.

Why I Think My Own Personal Website Traffic Is Dropping

If I had to take a guess, I would say that my traffic fell due to the Thanksgiving holiday and nothing more, though it is down about 25% week over week. Call this wishful thinking, but I say that next week it goes completely back to normal. Given the way that luck sometimes goes in life, I have no reason to think that this would be the case, except for the fact that analytics wise, I do. We have had no significant reduction in any keyword rankings, and in fact the amount of content that we have been putting out and the number of keywords that we have indexed in the search engines has actually increased week over week and month over month. For those of you looking to learn and get into SEO, this is a great way to look at waves of fortune like this.

Things To Look For Should Your Own Website Traffic Start To Fall

The first thing would be to analyze when the traffic fall happened (if it was the week of Christmas with no significant reduction in rankings than this is pretty common and not cause for alarm) and to see if your keyword rankings took a hit at all. Since mine did not, I am fairly confident that we’ll move from 300 hits a day back to our usual 400 hits per day at the start of next week once the Thanksgiving weekend is over. Tools like SEMrush and Ahrefs can really work wonders for you in terms of seeing why your traffic is down.

The Best Ways to Recover From a Small Traffic Drop

For recovering from a small traffic drop, it is actually fairly easy. Wait it out, make sure your internal linking strategy is air tight, and write, write and write some more. The more content you have, the more opportunities for rankings you have, and the more sustainable your traffic level will be. Writing is the key to making a full time income online, if you master that you have mastered the game!

How to Recover From a Significant Traffic Drop

This will need to involve a much more technical approach. To succeed at this, you will need to look through your entire backlink profile and disavow the majority of junk links on your website that are coming in as unnatural or spammy. I have seen sites go from 10,000 visitors per month or more down to virtually nothing overnight from a Penguin Penalty, so this is definitely cause for alarm.

Final Thoughts on Why Is My Website Traffic Dropping? My Diagnosis Of This

For a slight dip, say 10-20%, especially during a peak holiday time or something like that, it is usually not cause for alarm. Anything more than this however and your backlink profile could use a solid audit. Best of luck with your blogging!

Cheers!

*Inflation Hedging.com

Sources:

https://www.bankrate.com/banking/cds/cd-rates/

https://money.cnn.com/data/markets/

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