How to do an SEO Website Audit, Advice from an Intermediate SEO Guru
In terms of SEO knowledge, I would probably consider myself somewhere in between Intermediate and Advanced, and if I’m being quite honest, I am maybe towing the line towards the advanced level of SEO. I am by no means the Matthew Woodward of SEO yet, and while I have built 7 different websites from scratch, one that sold for $25,000, one that hit nearly 2,000 visitors per day, and countless others that have gotten more than several hundred visitors per day, including this finance blog which now gets almost 5,000 visitors per month, in a highly competitive niche, with no backlinks at all, and just basic on-page SEO and good content writing. I am definitely at least an intermediate SEO specialist, and have been doing some form of SEO training via hands on work on a website for at least 1-2 hours per day for the last 8 years or so. With this in mind, I am still not quite good enough to quit my day job yet, and while I could easily give a 1 hour keynote presentation on ranking your website from scratch in any niche, I’m still nowhere near to generating say $10,000 per month from my website like I’d like to. And so, with my small amount of credibility established here, here is how to do an SEO website Audit, advice from an intermediate SEO specialist.
The main things we’ll go over here include:
The latest Google algorithm updates
why Site speed is so important
Frequency of content posting
Why you need to refresh old content
Term Frequency – Inverse Document Frequency Analysis
Do meta tags still work?
Ranking on Bing, Yahoo and Duck Duck Go as well as Google
Ideal content length
picking a topic
And much more, read on or subscribe to our blog for additional details and information.
How to Do an SEO Website Audit
The way in which to do an SEO Website audit is actually fairly simple from scratch. Say you have your boiler plate, middle of the road SEO website that gets something like 20 visitors per day from Google, none from other search engines, a bunch of spammy forum backlinks, no social profiles built, no internal linking structure, and has not posted or updated any content within nearly 6 months. Add in the fact that SEO Yoast has not even been installed yet, and you’ve got some room for improvement here.
So, step one on this, add some fresh content, I’ll put the website owner on a one blog post per day schedule for 6 months, using the scheduling tool and the Google Webmaster tools URL Indexer in order to post and index these daily. This will be mixed with an auto tweeter, so we are getting some social exposure, with a link to your website in the social profile. From here, it’s time to audit all prior blog posts, SEO Yoast will be downloaded and optimized until all of the lights are green or orange, unique images added at 1-2 per post dependent of length, and all content lengths increased by 500 words, likely getting all posts to the sweet spot of around 1500 words.
The Gist of How to Do an SEO Website Audit, What The Main Things to Focus on Are
Here’s where the fun part really kicks in, now we’ve got 200 or so blog posts, so we do a full site speed audit, using a handful of plugins including things like Cloudflare, a dedicated server, lazyload, WP smush, and a host of other speed hacks, in order to get your site speed up to the 80’s and 90’s. With us having 300 to 400 blog posts from here, and a consistent fresh content boost and content posting schedule, we are now ready to build a website silo architecture. This not only distributes all backlink and Social link SEO juice across the site, but Google loves this structure, and it helps the Search Engine bots understand what your content is about. It also creates pingback comments, increasing the length of all of your blog posts and adding more LSI keywords to the search engines and gives you a much cleaner SEO linking structure on the internal side for the Google spiders to follow.
Final Thoughts on How to Conduct a Proper SEO Website Audit, My Thoughts
And that is the gist of how to do an SEO website audit, this is kind of the simplified version of what an SEO professional would tell you that the audit would look like, and there are much more details involved in what type of keywords to add to the content, more advanced SEO tools like Surfer SEO for testing your website on-page efficiency, and a host of other topics. I think I will write about this in greater depth in a part 2 blog post, because right now I am about ready to pass out as it is almost midnight! Until next time, thanks for reading and subscribe for more details and information.
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